Relocating to London to work in fashion and the media, I met a lot of talented people who work in the creative industry. A cosmopolitan city of professionals who are qualified and established in their field of expertise as a serious pursuit.
I freelanced for over two years as a Graphic Designer for luxury fashion retailers including Jimmy Choo and Agent Provocateur in London. Working mainly designing printed ready-to-wear and couture lookbooks for fashion collections and fashion week, digital media design, social media design and fashion research.
It’s a great industry in the UK, very fast paced with a lot of emerging designers, established designers and historical fashion houses showcasing collections, exhibitions and events, with some movement between Europe, it offers an interesting fashion melting pot of opportunities, challenges and things to see and do.
Experimenting with innovations in digital fashion and textile production, I had a Fine Art exhibition titled Forme at C3 Contemporary Art Space in The Abbotsford Convent. The exhibition showcased a textile design installation of digitally printed silk chiffon wall hangings and giclée prints.
Sourcing botanical photographs as a basis for the textile designs, the images were scanned, digitised, photoshop manipulated and redesigned into textile repeats. Using a heat process called dye sublimation, the designs were printed onto a translucent polyester chiffon.
The giclée pigment prints combined original and sourced botanical photographs with ink and photoshop techniques to create abstract landscapes.
Technique wise, textile dye sublimation gives a crisp and very detailed, enhanced look, which can be slightly subdued depending on the fabric. The process uses a computer printer to transfer dye with heat onto a synthetic type base cloth.
Giclée printing uses high quality pigment inks and offers an archival alternative to Fine Art digital printing that mimics a watercolour and painterly look.
After learning the art of silkscreen printmaking in Glasgow and graduating from Fine Art, I rented a studio space in the Nicholas Building in Melbourne and started my own textile design label called Orchis Morio.
I designed textile print repeats from ink pen drawings and sourced a local manufacturer to silkscreen print the designs onto fabrics. The fabrics were retailed by the metre to local artisans for accessories and homewares products, as well I designed my own homewares products.
Inspired by the art nouveau and Mackintosh architectural nature of the Glasgow cityscape, I designed a logotype for the label. Orchis Morio is the green-winged orchid and was chosen because of the organic and unusual form of the orchid flower. The flower is part of the orchidaceae family and has purple flowers, often located in Europe and the Middle East. The logo motif was drawn based on the flower and the logotype letters were original typeface designs developed in illustrator, referencing the Glasgow style.
From a design perspective it’s important to have a unique brand ethos to begin with, as this can be the blueprint to refine and rebrand later on.
Welcome to my fashion and textile design blog, OM Label.
This blog is about all pursuits related to the field of fashion and textiles.
After studying an arts degree with a major in English I went onto study a Fine Art degree in painting, drawing, design and film. In 2006 I went to Glasgow and learnt the art of silkscreen printmaking and worked on a feature film. I designed my first silkscreen prints in 2007/08 in my studio in Melbourne under the label Orchis Morio, specialising in printed textiles on organic cotton base cloths, retailing the designs by the metre, they were featured on homewares and accessories products.
In 2011 I rebranded Orchis Morio to OM Label and began my fashion label designing garments from textiles digitally printed onto silk. I moved to London to work in fashion for a couple of years. In 2014/15 I started retailing textiles through Patternbank and designed for Target. Recently I completed a Diploma in Applied Fashion Design and Merchandising (Design and Product Development). I design all textiles and fashion design products under the name OM Label.