The new lingerie fashion collection Underline by Finelines just launched at Myer in-store. I designed a Leopard Print for the Fierce range, printed on a soft stretch satin with a matt finish. Leopard Print is considered a neutral, a versatile animal print that can be easily coordinated within a colour palette. The Leopard Print is featured on the Fierce full coverage bra, up two boost bra, bikini brief and thong.
The Kayser Curve It Up lingerie range for Big W is based on a full-busted silhouette for the fuller figured woman. The Animal Print microfibre fabric I designed for the Kayser Curve It Up signature balconette bra and bikini brief set is now in-store at Big W. The microfibre fabric has a smooth feel with a lux lace bra trim and bikini lace and mesh panels.
The Vintage Floral fabric I designed for Kayser Curves is now in-store at Myer lingerie. The Kayser Curves range is for the fuller figure, the microfibre textile print design is in eight autumn winter colours, featured on an update of the Kayser Curves signature balconette bra and bikini brief style.
I am a qualified Fashion Designer and a qualified Textile Designer. I design fashion and textiles for companies through my business name OM Label.
OM Label Marble is a Womenswear collection I designed to an avant-garde theme, manipulating existing garment patterns. The Marble Print is a custom textile design from hand drawings digitally printed onto stretch knit fabric.
In terms of mass production, digital printing on fabric is costly, although advantageous for boutique and one-off orders. Digital fabric printing creates a bright, highly saturated level of colour and detail on the textile.
The dress design features the Marble Print, a high turtle neck, double sleeve and asymmetrical crossed hemline. The pants are a low waist fitted pant with side seam ruching and the Marble Print elastic waistband. The pieces featured from the collection are designed to be styled together in an avant-garde aesthetic or can be worn separately.
Looking to a mix of inspiration for this autumn winter garment, combining eighties fashion style’s with a feminine dance theme and Dutch fashion art for the runway look.
The design is a one piece dress, constructed to look like a separate top and skirt. The top half of the bodice has a shawl button up collar, dolman sleeve and a waistband that flows to a tulip flower skirt constructed from eight petal panels. Each petal panel in the skirt overlaps to create the tulip flower silhouette. The dress is made from pure wool crepe in two colour-ways and the skirt petals are lined with acetate.
Runway looks are extravagant, often bright and over the top, whilst ready-to-wear offers a daily refined style and look.
After working in textiles as a Graphic Designer, I qualified with a diploma in Fashion Design. Designing for Melbourne Fashion Week’s upcycle fashion program, I designed a womenswear look to the theme Kinship, sourcing pre-used denim and redesigning the garments into a patchwork embroidered spring summer jacket.
Upcycling is a good opportunity for a brand to invest in sustainability, as fabrics from existing garments can easily be repurposed into new garments at an inexpensive cost. Even if these garments are one-off designer creations, which is what the process mostly suits.
Back in Melbourne, I secured a role as a Graphic Textile Designer for Target Womenswear, designing textiles across womenswear clothing categories for mass fabric production.
Featured is one of my textile designs for the Dannii Minogue Petites signature range for Target Australia. The print design is based on a hummingbird motif, silkscreen printed in six colours on viscose for the spring summer collection.
Working in fashion textiles at mass production level, you must maintain creative ways to source trends, imagery, inspiration and keep up to date with fabric innovations.
I rebranded my original fashion and textile brand Orchis Morio to OM Label and redesigned the logo. OM Label is the synthesis of the ‘O’ from Orchis and the ‘M’ from Morio, making ‘OM’. I reduced the logo colour’s to black and white, as the neutral OM logo suits paired against a colourful textile, fashion piece, graphic or video.
OM Label is my business name, registered as an individual / sole trader. It is the rebrand of my trading name Orchis Morio, established in 2008 and legally registered to my name Lisa Engelhardt and Australian Business Number, since 2007. I design and write for companies through OM Label as a freelancer, contractor and permanent.
Experimenting with innovations in digital fashion and textile production, I had a Fine Art exhibition titled Forme at C3 Contemporary Art Space in The Abbotsford Convent. The exhibition showcased a textile design installation of digitally printed silk chiffon wall hangings and giclée prints.
Sourcing botanical photographs as a basis for the textile designs, the images were scanned, digitised, photoshop manipulated and redesigned into textile repeats. Using a heat process called dye sublimation, the designs were printed onto a translucent polyester chiffon.
The giclée pigment prints combined original and sourced botanical photographs with ink and photoshop techniques to create abstract landscapes.
Technique wise, textile dye sublimation gives a crisp and very detailed, enhanced look, which can be slightly subdued depending on the fabric. The process uses a computer printer to transfer dye with heat onto a synthetic type base cloth.
Giclée printing uses high quality pigment inks and offers an archival alternative to Fine Art digital printing that mimics a watercolour and painterly look.
Retailing textile designs to local manufacturers and artisans promotes your brand as a designer and is a good opportunity for collaboration.
Importantly select the best materials and manufacturers possible to increase the benefit of producing independently and maintain a local ethos. Keep in mind careful colour selection for non seasonal collections when designing small runs and seek out unusual fabrications.
Things to consider when manufacturing locally are price and minimums and if you prefer your label to evolve on-shore or towards mass market levels of production or to on-sell.
Featured is a collaboration of my textile design’s with industrial designer Ke:ec. Hand drawn textile design’s silkscreen printed onto a cotton drill base cloth and manufactured by Ke:ec into satchel bags. The products were retailed in a shop called Bamakko in Melbourne and online. The product was sourced, designed and made locally.