Relocating to London to work in fashion and the media, I met a lot of talented people who work in the creative industry. A cosmopolitan city of professionals who are qualified and established in their field of expertise as a serious pursuit.
I freelanced for over two years as a Graphic Designer for luxury fashion retailers including Jimmy Choo and Agent Provocateur in London. Working mainly designing printed ready-to-wear and couture lookbooks for fashion collections and fashion week, digital media design, social media design and fashion research.
It’s a great industry in the UK, very fast paced with a lot of emerging designers, established designers and historical fashion houses showcasing collections, exhibitions and events, with some movement between Europe, it offers an interesting fashion melting pot of opportunities, challenges and things to see and do.
Welcome to my fashion and textile design blog, OM Label.
This blog is about all pursuits related to the field of fashion and textiles.
After studying an arts degree with a major in English I went onto study a Fine Art degree in painting, drawing, design and film. In 2006 I went to Glasgow and learnt the art of silkscreen printmaking and worked on a feature film. I designed my first silkscreen prints in 2007/08 in my studio in Melbourne under the label Orchis Morio, specialising in printed textiles on organic cotton base cloths, retailing the designs by the metre, they were featured on homewares and accessories products.
In 2011 I rebranded Orchis Morio to OM Label and began my fashion label designing garments from textiles digitally printed onto silk. I moved to London to work in fashion for a couple of years. In 2014/15 I started retailing textiles through Patternbank and designed for Target. Recently I completed a Diploma in Applied Fashion Design and Merchandising (Design and Product Development). I design all textiles and fashion design products under the name OM Label.