Back in Melbourne, I secured a role as a Graphic Textile Designer for Target Womenswear, designing textiles across womenswear clothing categories for mass fabric production.
Featured is one of my textile designs for the Dannii Minogue Petites signature range for Target Australia. The print design is based on a hummingbird motif, silkscreen printed in six colours on viscose for the spring summer collection.
Working in fashion textiles at mass production level, you must maintain creative ways to source trends, imagery, inspiration and keep up to date with fabric innovations.
Relocating to London to work in fashion and the media, I met a lot of talented people who work in the creative industry. A cosmopolitan city of professionals who are qualified and established in their field of expertise as a serious pursuit.
I freelanced for over two years as a Graphic Designer for luxury fashion retailers including Jimmy Choo and Agent Provocateur in London. Working mainly designing printed ready-to-wear and couture lookbooks for fashion collections and fashion week, digital media design, social media design and fashion research.
It’s a great industry in the UK, very fast paced with a lot of emerging designers, established designers and historical fashion houses showcasing collections, exhibitions and events, with some movement between Europe, it offers an interesting fashion melting pot of opportunities, challenges and things to see and do.
I rebranded my original fashion and textile brand Orchis Morio to OM Label and redesigned the logo. OM Label is the synthesis of the ‘O’ from Orchis and the ‘M’ from Morio, making ‘OM’. I reduced the logo colour’s to black and white, as the neutral OM logo suits paired against a colourful textile, fashion piece, graphic or video.
OM Label is my business name, registered as an individual / sole trader. It is the rebrand of my trading name Orchis Morio, established in 2008 and legally registered to my name Lisa Engelhardt and Australian Business Number, since 2007. I design and write for companies through OM Label as a freelancer, contractor and permanent.
After learning the art of silkscreen printmaking in Glasgow and graduating from Fine Art, I rented a studio space in the Nicholas Building in Melbourne and started my own textile design label called Orchis Morio.
I designed textile print repeats from ink pen drawings and sourced a local manufacturer to silkscreen print the designs onto fabrics. The fabrics were retailed by the metre to local artisans for accessories and homewares products, as well I designed my own homewares products.
Inspired by the art nouveau and Mackintosh architectural nature of the Glasgow cityscape, I designed a logotype for the label. Orchis Morio is the green-winged orchid and was chosen because of the organic and unusual form of the orchid flower. The flower is part of the orchidaceae family and has purple flowers, often located in Europe and the Middle East. The logo motif was drawn based on the flower and the logotype letters were original typeface designs developed in illustrator, referencing the Glasgow style.
From a design perspective it’s important to have a unique brand ethos to begin with, as this can be the blueprint to refine and rebrand later on.