Relocating to London to work in fashion and the media and to promote my design’s, I learnt, if you work in a creative industry, the best approach is to do everything yourself initially. Only collaborate with professionals who are qualified and already established in their field of expertise as a serious pursuit.
While freelancing as a Graphic Designer for retailers Jimmy Choo and Agent Provocateur in the UK, I designed a fashion collection of digitally printed silk womenswear garments.
The silk was sourced from a supplier in India where the textile designs were printed and the garments were made in Melbourne. I designed a collection of six pieces in Melbourne and the follow-up collection of five pieces in London.
In terms of mass production, digital printing on fabric is costly, although advantageous for boutique orders. Digital fabric printing creates a bright, highly saturated level of colour and detail on the textile.