After learning the art of silkscreen printmaking in Glasgow and graduating from Fine Art, I rented a studio space in the Nicholas Building in Melbourne and started my own textile design label called Orchis Morio.
I designed textile print repeats from ink pen drawings and sourced a local manufacturer to silkscreen print the designs onto fabrics. The fabrics were retailed by the metre to local artisans for accessories and homewares products, as well I designed my own homewares products.
Inspired by the art nouveau and Mackintosh architectural nature of the Glasgow cityscape, I designed a logotype for the label. Orchis Morio is the green-winged orchid and was chosen because of the organic and unusual form of the orchid flower. The flower is part of the orchidaceae family and has purple flowers, often located in Europe and the Middle East. The logo motif was drawn based on the flower and the logotype letters were original typeface designs developed in illustrator, referencing the Glasgow style.
From a design perspective it’s important to have a unique brand ethos to begin with, as this can be the blueprint to refine and rebrand later on.